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Data-Driven Marketing Yields Higher Revenues

by Olga Gikas | Sep 16, 2016 | Data-Driven Marketing, Digital Marketing, eMarketer, Uncategorized

During the first half of 2016, U.S. marketers who invested more in data-driven marketing efforts saw favorable revenue gains, and that trend is expected to continue in Q3. In a survey of marketing professionals conducted by the The Direct Marketing Association (DMA)...

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