Instagram Marketing Strategy: Your New Year’s Resolution

Instagram is a valuable tool for helping you promote your brand to your target audience. By creating a visual conversation, you can effectively announce new products, promote your brand identity, provide a peek at your company’s culture, and more.

With over 300 million active users, Instagram is the most popular social platform for sharing photos. Even if you have an Instagram account for your brand/business, is it reaching your target audience and having the desired impact? If not, how do you attract more followers?

According to Jeff Bulas, a leading content marketing and digital marketing strategist, there are 29 steps to succeeding with your Instagram marketing strategy.

Some of the steps include:

  • Tell a story: share photos that feature your products or brand’s story and your customers. Make sure to develop brand messaging that will resonate with your target audience.
  • Use hashtags: they are an excellent way to follow conversations within your niche and find potential customers. Also, search hashtags to find people who are talking about your brand online.
  • Share high quality images: Instead of using Instagram filters, use third-party photo editing apps that ensure better quality when editing images.
  • Don’t overdo it: Ideally, you should share only two or three photos per week.

Your New Year’s resolution list should include a way to effectively leverage this powerful visual marketing tool.

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